Ritz Mpindi

CØNVERGENCE.

Where things come together · Strategic brand, marketing & program leadership

Senior marketing leadership before you’re ready to hire a full-time executive.

The method

Assess. Align. Activate.

Fast-growing companies often need senior marketing leadership before they can justify the hire. The work is strategic leadership, operational rigor and execution oversight — building programs that scale, accelerating launches, and aligning brand, growth and product teams. Seed to Series C.

Stage one

Assess

Read the position as it stands: audience, platform mix, what performs, and what the market already believes about you.

Stage two

Align

Set positioning, pillars and cadence against a defined audience, so every program works toward one outcome.

Stage three

Activate

Run the calendar, measure what moves, and keep relationships warm so the growth holds after the campaign ends.

Recent engagements. Sandbar (Series A) · Valka AI (pre-seed) · NOX Media · Retrospect Studios · Untold, U.S. · The Trenches.

The bench

The teamL’équipeDie Mannschaft

CØNVERGENCE is backed by a highly trusted, talent-dense network: the brand designers, paid leads, producers and PR operators Ritz has worked alongside throughout his career. Every engagement draws on it, so the people on your problem have solved it before.

LeadershipFractional CMO, VP Marketing, Head of Growth
BrandIdentity, design systems, art direction
ContentVideo, podcast, editorial, social production
EarnedPR, media relations, executive thought leadership
ExperientialEvents, activations, community programs
PerformancePaid media, lifecycle, marketing ops and data

Capabilities

Generalist breadth. Specialist depth.

Across everything growth touches — strategy, brand, programs, systems, leadership and the numbers underneath.

01

Build the marketing engine that drives acquisition and adoption.

  • Go-to-market strategy
  • Brand positioning & narrative
  • Integrated campaign planning
  • Product launch strategy
  • Budget allocation & ROI modeling
  • ICP definition & messaging

DeliversStrategy roadmap (90–180 days) · campaign architecture · messaging framework · GTM playbook · KPI dashboards

02

Build the operational infrastructure for marketing and brand teams to execute at scale.

  • Brand system development
  • Design operations workflows
  • Creative production pipelines
  • Marketing intake frameworks
  • Asset management systems
  • Design collaboration structure

DeliversBrand governance framework · design ops playbook · creative workflow system · intake and prioritization model

03

Lead the delivery of high-impact initiatives, start to finish.

  • Full lifecycle program management
  • Campaign orchestration
  • Cross-functional coordination
  • Agency & vendor management
  • Budget oversight
  • Timeline management

DeliversWorkback schedules · program management frameworks · launch plans · campaign performance reporting

04

Build scalable marketing infrastructure that reports on itself.

  • Marketing stack design
  • CRM integration (Salesforce, HubSpot)
  • Analytics and reporting systems
  • Attribution frameworks
  • Marketing automation
  • Operational dashboards

DeliversMarketing ops architecture · reporting dashboards · data infrastructure · attribution model

05

Keep product, sales, marketing and leadership pointed at the same outcome.

  • Executive reporting
  • Stakeholder alignment
  • RACI / DACI frameworks
  • Board-level reporting
  • Change management
  • Vendor management

DeliversExecutive marketing reports · alignment frameworks · operational cadences · governance models

06

Continuously improve marketing ROI against a real baseline.

  • Campaign performance analysis
  • Funnel optimization
  • Experimentation frameworks
  • Growth testing roadmaps
  • AI-driven marketing workflows

DeliversGrowth experiment backlog · marketing performance reports · optimization plans

Companies bring me in when they need

To launch a new product/To scale marketing from 0 to 1/To prepare for Series A or B growth/To build the first marketing team/To fix broken marketing operations/To reposition the brand narrative/To prepare for IPO or acquisition

Engagement

Impact drivers

Starter

Best for early-stage companies that need strategic guidance and a direction to run in.

Scope on request

  • Marketing strategy development
  • GTM advisory
  • Campaign planning
  • Leadership alignment
  • KPI frameworks

Growth

Best for Series A and B companies scaling execution past what the founder can carry.

Scope on request

  • Strategy and execution oversight
  • Campaign and launch leadership
  • Marketing operations design
  • Cross-functional program management
  • Vendor and agency oversight
  • Executive reporting

Scale

Best for companies preparing for major growth, a raise, or an exit.

Scope on request

  • Full marketing leadership
  • Team building and hiring
  • Marketing infrastructure
  • Multi-channel campaigns
  • Brand transformation
  • Board-level reporting
  • Growth experimentation

Add-on programs

How this works

Start a conversation

Tell me what’s stuck

ritzmpindi@gmail.com